News from the adult incontinence products market—hygiene’s fastest growing market—make up the top two most-viewed news stories for the month of August on Nonwovens-Industry.com.

Earlier this month Because Market, an e-commerce incontinence products brand, announced it is expanding its footprint by making its retail debut at Bed Bath & Beyond and Harmon stores. Because Market’s new line of bladder protection underwear absorbs up to six cups of liquid, which is 37% more than the leading brand. The products are made with soft, cloth-like material that provide a comfortable, bulk-free fit.

In other news, incontinence products brand Nexwear has acquired Lily Bird, a national brand for women in midlife and beyond, focusing on products for bladder leaks. This acquisition brings together two innovative direct-to-consumer brands in the adult incontinence industry.

Here are the top 10 most-viewed news items on Nonwovens-Industry.com for the month of August.

1. Because Market Expands into Retail Stores

2. Nexwear Acquires Incontinence Products Brand Lily Bird

3. Glatfelter Announces CEO Transition

4. A New Day for Hygiene

5. Fibertex Nonwovens Reorganizes North American Business

6. Hanes Launches Period Underwear

7. Babyganics Introduces Triple Dry Diapers

8. Essity Switches to Recyclable Packs for Feminine Pads

9. INDA Announces 2022 RISE Innovation Award Finalists

10. Daio Paper Buys Pet Care Products Manufacturer